Community-powered · Free forever

They made it smaller.
We made it public.

FullCarts tracks shrinkflation, skimpflation, and hidden price hikes across US grocery products — submitted and verified by real shoppers like you.

No ads
No sign-up
Open data
Community verified
FullCarts
25
Products
26
Shrinks
15
Brands
Tropicana OJTropicana · 2 shrinks
−42%
Charmin Ultra SoftP&G · 2 shrinks
−21%
Breyers Ice CreamBreyers · 2 shrinks
−25%
Hellmann's MayoUnilever · Restored
Restored
−42%
Tropicana since 2019
25+
Products Tracked
26
Shrink Events Documented
15
Brands Tracked
100%
Free, Always

Built on community intelligence.

Every data point comes from real shoppers. The community submits, the community validates, and the data stays open for everyone.

1

Scan or Search

Point your camera at any grocery barcode. FullCarts instantly checks if that product is in the database and shows you its full shrink history.

2

Report What You Find

Spotted a size reduction? Submit a report in under a minute. Paste a Reddit post URL and our parser auto-fills the form. Earn XP for every verified submission.

3

Community Validates

Other shoppers confirm reports with an "I've seen this too" tap. Three independent confirmations earns a Verified badge. No single person controls the data.


Open, queryable, and free to download.

No paywall. No sign-up. Every product, every shrink event, every company response — available as a CSV right now.

Worst Offenders by Brand

Avg % per event
1
Tropicana1 product · 2 events
−23.4%
2
Breyers1 product · 2 events
−13.4%
3
P&G3 products · 4 events
−13.2%
4
Kimberly-Clark3 products · 3 events
−13.1%
5
Frito-Lay2 products · 1 event
−3.1%

Recent Activity

From our database
Kraft Mac & Cheese 7.5 → 7.25ozKraft Heinz · Pantry · Jun 2023
−3.3%
Bounty 99 → 83 sheetsBounty · Paper Goods · Jan 2023
−16.2%
Wheat Thins 10 → 9.1ozNabisco · Snacks · Feb 2023
−9.0%
Cottonelle 162 → 141 sheetsK-C · Paper Goods · Jan 2023
−13.0%
Hellmann's 30oz → 32ozUnilever · Restored size · 2024
Restored
Browse All Products
Real Examples

What shrinkflation looks like.

These are real, documented cases from our database. Every product is tracked with before-and-after sizes, dates, and percentage changes.

From our database
Tropicana Pure Premium OJ  ·  Tropicana  ·  Repeat offender
Went from 89 fl oz to 52 fl oz across two reductions. Same shelf space, 42% less juice. Price went up too.
From our database
Tide Pods Laundry  ·  P&G  ·  Count cut
Lost 15 pods in a single package redesign. The bag looks identical on the shelf. Price increased from $19.99 to $21.99.
From our database
Charmin Ultra Soft  ·  P&G  ·  Repeat offender
Package grew taller while sheet count dropped from 308 to 244 over two reductions. Optical illusion packaging at its finest.

One rule: we're on the shopper's side.

We exist to make the invisible visible. Every shrink event we document is one more data point that makes it harder for companies to quietly take from shoppers. The data is public, the process is open, and the community controls it.

Open the App

No cost to shoppers. No ads, no premium tiers, no paywalls. The app and all its data are free to use.

Open data. Every submission is anonymized and publicly downloadable as a CSV. No sign-up required.

Community validated. Reports require multiple independent confirmations before earning a Verified badge.

Transparent about money. We work with advocacy orgs, researchers, and journalists who want to use the data to hold companies accountable — for a fee that covers operating costs only.

No deals that compromise the data. We don't work with companies that have a financial interest in what this data says.

Amplifying voices on the shopper's side.

We're building toward an ecosystem where consumer-aligned organizations get the tools they need, and brands with a verified track record of transparency get recognized for it.

Researchers & Journalists

Academic institutions, public interest journalism, and advocacy organizations can access the full anonymized dataset via API or bulk CSV download — for a fee that covers server costs only.

Get in touch →

Consumer Advocacy Orgs

Organizations working on food pricing transparency, consumer rights, or grocery policy can use our data to strengthen their case. We'll co-publish findings and list all partners publicly.

Partner with us →

Transparency Partners

A future program for brands and retailers with a verified, community-monitored record of no hidden size cuts. Criteria and the full partner list will always be public. No pay-to-play.

Coming Soon

The data only gets better
when more people use it.

Every scan, every report, every confirmation makes the database more accurate and harder to ignore. Takes 60 seconds.

Open FullCarts