Wall of Shame · Documented Brand
Arnott's
Owned by Campbell's. We've documented 6 shrinkflation events across 5 products since 2022, with an average size reduction of 23.3% per event.
Total events
6
Products tracked
5
Avg shrinkage
-23.3%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2025-11-05
11ct
8ct
Tim Tams
-27.3%11ct → 8ct
dailymail.co.uk·2024-06-07
11ct
8ct
Tim Tams Deluxe Café Latte
-27.3%11ct → 8ct
dailymail.co.uk·2024-05-10
11ct
8ct
TimTam Deluxe Café Latte
-27.3%11ct → 8ct
Reddit·2022-10-21
500g
400g
Classic Mixed Biscuits
-20.0%500g → 400g
skynews.com.au·2023-09-28
250g
200g
Tina Wafers
-20.0%250g → 200g
Reddit·2023-07-01
11ct
9ct
Tim Tams
-18.2%11ct → 9ct