Wall of Shame · Documented Brand
Aveeno
We've documented 3 shrinkflation events across 2 products since 2022, with an average size reduction of 16.8% per event.
Total events
3
Products tracked
2
Avg shrinkage
-16.8%
First detected
2022
1 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20223 events · most covered first
