Wall of Shame · Documented Brand
Bath & Body Works
Owned by Bath & Body Works, Inc.. We've documented 4 shrinkflation events across 4 products since 2024, with an average size reduction of 39.3% per event.
Total events
4
Products tracked
4
Avg shrinkage
-39.3%
First detected
2024
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20253 events · most covered first
