Wall of Shame · Documented Brand
Ben & Jerry's
Owned by The Magnum Ice Cream Company. We've documented 10 shrinkflation events across 9 products since 2022, with an average size reduction of 9.3% per event.
Total events
10
Products tracked
9
Avg shrinkage
-9.3%
First detected
2022
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20238 events · most covered first
Biggest individual shrinks
Reddit·2022-11-17
500ml
437ml
Ice Cream
-12.6%500ml → 437ml
Reddit·2023-04-19
16fl oz
14fl oz
ice cream (unspecified flavor)
-12.5%16fl oz → 14fl oz
startribune.com·2022-06-08
16oz
14oz
Ben & Jerry's Ice Cream
-12.5%16oz → 14oz
birminghammail.co.uk·2023-02-06
250g
220g
Ben's Original Rice
-12.0%250g → 220g
walesonline.co.uk·2023-02-09
250g
220g
Ben's Rice (Long Grain)
-12.0%250g → 220g
mirror.co.uk·2023-03-18
500ml
465ml
Ice cream tub
-7.0%500ml → 465ml
Reddit·2023-05-26
16fl oz
15.1fl oz
Ben & Jerry's Ice Cream Pint
-5.6%16fl oz → 15.1fl oz
Reddit·2023-09-16
16oz
15.2oz
Ice Cream Pint
-5.0%16oz → 15.2oz
All Ben & Jerry's products
Ice Cream
1 event-12.6%
ice cream (unspecified flavor)
1 event-12.5%
Ben & Jerry's Ice Cream Pint
1 event-5.6%
No archiveBen & Jerry's Ice CreamBen & Jerry's
Ben & Jerry's Ice Cream
1 event-12.5%
No archiveBen's Original RiceBen & Jerry's
Ben's Original Rice
1 event-12.0%
No archiveBen's Rice (Long Grain)Ben & Jerry's
Ben's Rice (Long Grain)
1 event-12.0%
No archiveIce cream tubBen & Jerry's
Ice cream tub
1 event-7.0%
No archiveIce cream tubBen & Jerry's
Ice cream tub
2 events-7.0%
No archiveIce Cream PintBen & Jerry's
Ice Cream Pint
1 event-5.0%