Wall of Shame · Documented Brand
Betty Crocker
Owned by General Mills. We've documented 6 shrinkflation events across 4 products since 2023, with an average size reduction of 16.6% per event.
Total events
6
Products tracked
4
Avg shrinkage
-16.6%
First detected
2023
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2025-05-22
18.25oz
13.25oz
White Almond Wedding Cake Mix
-27.4%18.25oz → 13.25oz
Reddit·2024-08-03
5oz
4oz
Boxed Potatoes
-20.0%5oz → 4oz
Reddit·2024-11-11
461g
375g
Cake Mix
-18.7%461g → 375g
Reddit·2023-10-30
15.25oz
13.25oz
Cake Mix
-13.1%15.25oz → 13.25oz
Reddit·2023-12-17
16.25oz
14.25oz
Cake Mix
-12.3%16.25oz → 14.25oz
Reddit·2024-09-13
24ct
22ct
Cupcake Mix
-8.3%24ct → 22ct