Wall of Shame · Documented Brand
Coca-Cola
Owned by Berkshire Hathaway. We've documented 4 shrinkflation events across 5 products since 2022, with an average size reduction of 17.1% per event.
Total events
4
Products tracked
5
Avg shrinkage
-17.1%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
Biggest individual shrinks
Reddit·2025-05-22
16fl oz
12fl oz
Coca-Cola (Original Taste / Zero Sugar variants)
-25.0%16fl oz → 12fl oz
Reddit·2022-06-10
20fl oz
16.9fl oz
bottled beverage
-15.5%20fl oz → 16.9fl oz
ktep.org·2026-01-14
20fl oz
16.9fl oz
Coca-Cola
-15.5%20fl oz → 16.9fl oz
No archiveCoca-Cola 2L BottleCoca-Cola
2L
1.75L
Coca-Cola 2L Bottle
-12.5%2L → 1.75L
manchestereveningnews.co.uk·2023-05-06
24ct
30ct
Diet Coke
25.0%24ct → 30ct