Wall of Shame · Documented Brand
Coles
Owned by Coles Group. We've documented 4 shrinkflation events across 3 products since 2024, with an average size reduction of 16.1% per event.
Total events
4
Products tracked
3
Avg shrinkage
-16.1%
First detected
2024
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
