Wall of Shame · Documented Brand
Comfort
Owned by Unilever. We've documented 2 shrinkflation events across 2 products since 2023, with an average size reduction of 17.0% per event.
Total events
2
Products tracked
2
Avg shrinkage
-17.0%
First detected
2023
1 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20232 events · most covered first
