Wall of Shame · Documented Brand
Costco
Owned by Costco. We've documented 6 shrinkflation events across 6 products since 2022, with an average size reduction of 19.8% per event.
Total events
6
Products tracked
6
Avg shrinkage
-19.8%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20253 events · most covered first
View this product’s full scorecard →
the-sun.com
Costco shoppers spot breakfast staple falls victim to 'shrinkflation' - the-sun.com
“<a href="https://news.google.com/rss/articles/CBMirAFBVV95cUxPWG5yUFE3bEcxVUE3UTEtU0podkI3SnFNU0pyOUxqRWVMbHkwNGE2YmVJQUIzbGczLUNJV0d5eTRSWkRmeWpWUjhRUHlwX19MRVdIRFdFSVZhcnhNTEdtTHFCeHhrdzZwUFBmbnk2ZXl0ODU4My1aUDRacGpCLVo5cnl4MldsanpMeS1PUT…”
Reddit
Costco muffins are now smaller with only 8 muffins versus the old variety 2x6 packs for the same price.
Knue
One Big Change at Costco Has Now Got Texans Upset
Us105fm
Cmon Now , Costco ! A Big Change That Has Texans Mad
View this product’s full scorecard →
New York Post
Upset Costco shoppers slam new cookie prices as latest sign of shrinkflation at their stores - New York Post
“<a href="https://news.google.com/rss/articles/CBMitwFBVV95cUxNLUE5SGFYMW5mTlQ5Zmh4OUpPdTRKaWZJdkZxTGFVUXpvTjRKa0Q3bDliUXBrWk5MV0l0elVOVjc1T3M5M0l6ZU5PMjducWp0S25kZUFsYVFtWGNwOHpiSnpvbVNvdmkwc3N2RlpYaWRtSjNfbW5rNGt6VGV5SFVxQzVJaDFhcnRVdFN5U2…”
Yahoo Finance
Upset Costco shoppers slam new cookie prices as latest sign of shrinkflation at their stores - Yahoo Finance
“<a href="https://news.google.com/rss/articles/CBMihgFBVV95cUxQLUtuV0JPZXpHbnR5S2VsbmZ4SGVWSGJwTWtJUW8tU2ZxWXFoelVXWkJEU0VJMVdoa294WjJUVDBUd1MyLVBwOG1UMzZwZHJVVU81Q2VveFJtV3NWMUF0RXlWZjJSeUNRM05mdlM1R0tSVEt6SUNRb0l1NXlNc3R3eWZBdExPZw?oc=5" t…”
Tasting Table
Are Costco's Newest Cookies A Victim Of Shrinkflation? - Tasting Table
“<a href="https://news.google.com/rss/articles/CBMijAFBVV95cUxNTFNfY2E0eEp4YXYybFBTSXh4MDZhdEphMHgzRWI1aDRpd001V3B3V25QNGlpMjctODNDWENUUjlaVnVfdWZHTjZ5UHJwYzNleWhlZ0xDNi14TjNUX2VZM09RY0U3TXVkMVpCUEdsNmlOSG5UMDVWNU1GNnlQUzBmejhIN29oN1lCRmpiNA…”
Biggest individual shrinks
TwistedSifter·2025-03-20
30ct
20ct
Chicken Thighs
-33.3%30ct → 20ct
knue.com·2025-02-23
12ct
8ct
muffins
-33.3%12ct → 8ct
dailydot.com·2024-05-18
8ct
6ct
Apples
-25.0%8ct → 6ct
Yahoo Finance·2025-04-22
24ct
21ct
Brown Butter Sugar Cookies
-12.5%24ct → 21ct
Reddit·2024-11-05
31oz
28oz
Giant Mix and Match Muffins
-9.7%31oz → 28oz
Reddit·2022-06-17
40ct
38ct
Tortillas
-5.0%40ct → 38ct