Wall of Shame · Documented Brand
Dawn
Owned by Procter & Gamble. We've documented 7 shrinkflation events across 7 products since 2022, with an average size reduction of 12.3% per event.
Total events
7
Products tracked
7
Avg shrinkage
-12.3%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20263 events · most covered first
Biggest individual shrinks
Reddit·2025-05-18
1.34pt
1pt
Powerwash Spray
-25.4%1.34pt → 1pt
Reddit·2024-02-25
7.5fl oz
5.8fl oz
Dawn Dish Liquid
-22.7%7.5fl oz → 5.8fl oz
Reddit·2026-02-11
56fl oz
49.7fl oz
Dawn Platinum Refill
-11.3%56fl oz → 49.7fl oz
Reddit·2026-03-23
967ml
886ml
Dawn Platinum
-8.4%967ml → 886ml
abc15.com·2022-07-22
7fl oz
6.5fl oz
Dawn Ultra Dish Soap
-7.1%7fl oz → 6.5fl oz
union-bulletin.com·2022-08-07
7fl oz
6.5fl oz
Dawn dishwashing liquid mini bottle
-7.1%7fl oz → 6.5fl oz
Reddit·2022-06-19
34fl oz
32.7fl oz
Platinum Dish Soap
-3.8%34fl oz → 32.7fl oz
All Dawn products
Powerwash Spray
1 event-25.4%
Dawn Dish Liquid
1 event-22.7%
Dawn Platinum Refill
1 event-11.3%
Dawn Platinum
1 event-8.4%
Platinum Dish Soap
1 event-3.8%
No archiveDawn Ultra Dish SoapDawn
Dawn Ultra Dish Soap
1 event-7.1%
No archiveDawn dishwashing liquid mini bottleDawn
Dawn dishwashing liquid mini bottle
1 event-7.1%