Wall of Shame · Documented Brand
Dove
Owned by Unilever. We've documented 36 shrinkflation events across 27 products since 2021, with an average size reduction of 16.0% per event.
Total events
36
Products tracked
27
Avg shrinkage
-16.0%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20265 events · most covered first
Biggest individual shrinks
Reddit·2025-10-08
8.4oz
3.8oz
Deodorant Spray
-54.8%8.4oz → 3.8oz
Reddit·2025-08-10
4oz
2.6oz
Dove Soap
-35.0%4oz → 2.6oz
Reddit·2025-08-29
1.18L
0.823L
Large Bottles Shampoo
-30.3%1.18L → 0.823L
Reddit·2023-05-18
13.5fl oz
10.1fl oz
Dove soap cucumber and green tea
-25.2%13.5fl oz → 10.1fl oz
Reddit·2025-09-25
4ct
3ct
Dove Ice Cream Bars
-25.0%4ct → 3ct
Reddit·2022-07-18
501ml
384ml
Tip to Toe Wash
-23.4%501ml → 384ml
Reddit·2024-08-06
4oz
3.17oz
Soap
-20.8%4oz → 3.17oz
dailydot.com·2024-07-15
5ct
4ct
Men Deodorant multipack
-20.0%5ct → 4ct
All Dove products
Deodorant Spray
1 event-54.8%
Dove Ice Cream Bars
1 event-25.0%
Tip to Toe Wash
1 event-23.4%
Soap
1 event-20.8%
Dove Men's Deodorant
2 events-20.0%
Dove Men Care Deodorant
1 event-20.0%
NewsDove body wash
4 events-16.7%
Dove Candy
1 event-14.3%
Dove soap or body wash
1 event-11.8%
Dove Promises Chocolate
1 event-11.4%
Dove chocolate
2 events-11.4%
Hand Wash
1 event-11.1%
roll on
1 event-10.0%
Original Dove Bar
1 event-6.2%
Sensitive Skin Body Wash
1 event-4.2%
Refreshing Body Wash Cucumber & Green Tea
1 event-4.2%
Intensive Repair
1 event—
No archiveDove SoapDove
Dove Soap
1 event-35.0%
No archiveLarge Bottles ShampooDove
Large Bottles Shampoo
1 event-30.3%
No archiveDove soap cucumber and green teaDove
Dove soap cucumber and green tea
1 event-25.2%
No archiveDark ChocolateDove
Dark Chocolate
1 event-23.9%
No archiveMen Deodorant multipackDove
Men Deodorant multipack
3 events-20.0%
No archiveBar SoapDove
Bar Soap
1 event-18.0%
No archiveBody WashDove
Body Wash
4 events-12.4%
No archiveShampooDove
Shampoo
1 event-9.7%