Wall of Shame · Documented Brand
Downy
Owned by Procter & Gamble. We've documented 7 shrinkflation events across 7 products since 2020, with an average size reduction of 11.5% per event.
Total events
7
Products tracked
7
Avg shrinkage
-11.5%
First detected
2020
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2024-08-07
37.5oz
28.3oz
Scent Beads
-24.5%37.5oz → 28.3oz
No archiveUnstopablesDowny
10oz
8.6oz
Unstopables
-14.0%10oz → 8.6oz
No archiveFabric SoftenerDowny
170fl oz
150fl oz
Fabric Softener
-11.8%170fl oz → 150fl oz
Reddit·2023-09-19
752oz
680oz
fabric scent beads
-9.6%752oz → 680oz
Reddit·2024-07-10
37.5fl oz
34fl oz
Downy fabric softener
-9.3%37.5fl oz → 34fl oz
Reddit·2023-11-10
5.5oz
5oz
Unstoppables
-9.1%5.5oz → 5oz
Reddit·2025-04-15
694g
680g
Downy Scent Beads
-2.0%694g → 680g