Wall of Shame · Documented Brand
Downy
Owned by Procter & Gamble. We've documented 5 shrinkflation events across 5 products since 2023, with an average size reduction of 10.9% per event.
Total events
5
Products tracked
5
Avg shrinkage
-10.9%
First detected
2023
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2024-08-07
37.5oz
28.3oz
Scent Beads
-24.5%37.5oz → 28.3oz
Reddit·2023-09-19
752oz
680oz
fabric scent beads
-9.6%752oz → 680oz
Reddit·2024-07-10
37.5fl oz
34fl oz
Downy fabric softener
-9.3%37.5fl oz → 34fl oz
Reddit·2023-11-10
5.5oz
5oz
Unstoppables
-9.1%5.5oz → 5oz
Reddit·2025-04-15
694g
680g
Downy Scent Beads
-2.0%694g → 680g