Wall of Shame · Documented Brand
Fairy
Owned by Procter & Gamble. We've documented 7 shrinkflation events across 8 products since 2021, with an average size reduction of 12.9% per event.
Total events
7
Products tracked
8
Avg shrinkage
-12.9%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2023-06-15
450ml
320ml
Fairy Liquid
-28.9%450ml → 320ml
Reddit·2023-03-04
780ml
654ml
Fairy Original Green
-16.2%780ml → 654ml
Reddit·2023-09-07
500ml
430ml
Dishwashing Detergent
-14.0%500ml → 430ml
Reddit·2024-05-31
1500ml
1300ml
Laundry Detergent Mega Pack
-13.3%1500ml → 1300ml
Reddit·2023-09-23
4225g
3900g
Fairy Laundry Powder
-7.7%4225g → 3900g
Reddit·2021-08-03
57ct
54ct
Laundry Detergent
-5.3%57ct → 54ct
dailymail.co.uk·2023-02-02
38ct
36ct
Fairy Non Bio Pods Sensitive
-5.3%38ct → 36ct
Reddit·2023-07-23
50ct
54ct
Fairy washing pods
8.0%50ct → 54ct
All Fairy products
Fairy Liquid
1 event-28.9%
Fairy Original Green
1 event-16.2%
Dishwashing Detergent
1 event-14.0%
Laundry Detergent Mega Pack
1 event-13.3%
Fairy Laundry Powder
1 event-7.7%
Laundry Detergent
1 event-5.3%
Fairy washing pods
1 event—
No archiveFairy Non Bio Pods SensitiveFairy
Fairy Non Bio Pods Sensitive
1 event-5.3%