Wall of Shame · Documented Brand

Febreze

Owned by Procter & Gamble. We've documented 4 shrinkflation events across 2 products since 2022, with an average size reduction of 17.6% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-17.6%

per event

First detected

2022

last update 2026-04-07

5 years of shrinking

Click a year · 4 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20261 event · most covered first

View this product’s full scorecard →

4 Pack Febreze @ Costco

runningwithnohalo

“Sad, right bottle is from last year not sure when; left bottle is from today”

2026-04-09

It even hit the air freshener

Mewlover23

“last year's bottle that I still had was 8.8oz. This year? 8.1oz. Noticed the bottle looked different. And it was smaller.”

2026-04-07

Biggest individual shrinks

Top 4 of 4 events · best evidence first

-8.0%8.8fl oz → 8.1fl oz

Reddit ↗2026-04-07

All Febreze products

2 distinct products with documented changes

Febreze

3 events-37.5%

No archiveAir MistFebreze

Air Mist

1 event-8.0%

Brands/Febreze

Wall of Shame · Documented Brand

Febreze

Owned by Procter & Gamble. We've documented 4 shrinkflation events across 2 products since 2022, with an average size reduction of 17.6% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-17.6%

per event

First detected

2022

last update 2026-04-07

5 years of shrinking

Click a year · 4 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20261 event · most covered first