Wall of Shame · Documented Brand
Gain
Owned by Procter & Gamble. We've documented 6 shrinkflation events across 4 products since 2021, with an average size reduction of 6.5% per event.
Total events
6
Products tracked
4
Avg shrinkage
-6.5%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2021-11-05
100fl oz
92fl oz
Gain Laundry Detergent
-8.0%100fl oz → 92fl oz
No archiveLaundry DetergentGain
165fl oz
154fl oz
Laundry Detergent
-6.7%165fl oz → 154fl oz
No archiveGain Laundry DetergentGain
165oz
154oz
Gain Laundry Detergent
-6.7%165oz → 154oz
No archiveGain Liquid DetergentGain
165oz
154oz
Gain Liquid Detergent
-6.7%165oz → 154oz
No archiveGain Liquid DetergentGain
165oz
154oz
Gain Liquid Detergent
-6.7%165oz → 154oz
No archiveLiquid Laundry DetergentGain
92fl oz
88fl oz
Liquid Laundry Detergent
-4.3%92fl oz → 88fl oz