Wall of Shame · Documented Brand
Gain
Owned by Procter & Gamble. We've documented 3 shrinkflation events across 2 products since 2021, with an average size reduction of 7.1% per event.
Total events
3
Products tracked
2
Avg shrinkage
-7.1%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first


