Wall of Shame · Documented Brand
Gatorade
Owned by PepsiCo. We've documented 9 shrinkflation events across 2 products since 2022, with an average size reduction of 12.9% per event.
Total events
9
Products tracked
2
Avg shrinkage
-12.9%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
bangordailynews.com·2023-09-11
20fl oz
16.9fl oz
Gatorade Sports Drink
-15.5%20fl oz → 16.9fl oz
Reddit·2023-06-15
950ml
828ml
Gatorade Large Bottle
-12.8%950ml → 828ml
Reddit·2022-12-08
32fl oz
28fl oz
Gatorade Sports Drink
-12.5%32fl oz → 28fl oz
pressherald.com·2022-05-16
32fl oz
28fl oz
Gatorade Sports Drink
-12.5%32fl oz → 28fl oz
theguardian.com·2024-10-07
32fl oz
28fl oz
Gatorade Sports Drink
-12.5%32fl oz → 28fl oz
nbcwashington.com·2022-06-08
32fl oz
28fl oz
Gatorade Sports Drink
-12.5%32fl oz → 28fl oz
thegrio.com·2022-06-08
32fl oz
28fl oz
Gatorade Sports Drink
-12.5%32fl oz → 28fl oz
ketv.com·2022-03-01
32fl oz
28fl oz
Gatorade Sports Drink
-12.5%32fl oz → 28fl oz