Wall of Shame · Documented Brand
General Mills
Owned by General Mills. We've documented 19 shrinkflation events across 15 products since 2021, with an average size reduction of 13.5% per event.
Total events
19
Products tracked
15
Avg shrinkage
-13.5%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2024-03-26
240g
192g
Cereal Bars
-20.0%240g → 192g
Reddit·2022-09-11
50oz
40oz
Reeses Puffs
-20.0%50oz → 40oz
Reddit·2025-01-30
1.15kg
0.958kg
Jumbo Oatmeal Crisp Almond
-16.7%1.15kg → 0.958kg
Reddit·2025-08-22
6ct
5ct
Granola Bars
-16.7%6ct → 5ct
Reddit·2024-09-10
12oz
10oz
Cinnamon Toast Crunch
-16.7%12oz → 10oz
Reddit·2024-07-13
15oz
13.5oz
Chex Mix Bold Family Size
-10.0%15oz → 13.5oz
AOL.com·2025-09-04
15oz
13.5oz
family-size bags
-10.0%15oz → 13.5oz
Reddit·2022-05-03
330g
303g
Trix Cereal
-8.2%330g → 303g
All General Mills products
Cereal Bars
1 event-20.0%
Reeses Puffs
1 event-20.0%
Jumbo Oatmeal Crisp Almond
1 event-16.7%
Granola Bars
1 event-16.7%
Chex Mix Bold Family Size
1 event-10.0%
Trix Cereal
1 event-8.2%
Cheerios Mega Size
1 event-7.5%
Cinnamon Toast Crunch Family Size
2 events-7.2%
NewsCinnamon Toast Crunch
3 events-6.2%
No archiveCereal PackGeneral Mills
Cereal Pack
1 event-70.8%
No archiveCinnamon Toast CrunchGeneral Mills
Cinnamon Toast Crunch
2 events-16.7%
No archiveFruit by the FootGeneral Mills
Fruit by the Foot
1 event-10.0%
No archivefamily-size bagsGeneral Mills
family-size bags
1 event-10.0%
No archiveCinnamon Toast Crunch Family PackGeneral Mills
Cinnamon Toast Crunch Family Pack
1 event-7.2%
No archiveGeneral Mills CerealGeneral Mills
General Mills Cereal
1 event-3.7%