Wall of Shame · Documented Brand
Gillette
Owned by Procter & Gamble. We've documented 5 shrinkflation events across 4 products since 2023, with an average size reduction of 29.0% per event.
Total events
5
Products tracked
4
Avg shrinkage
-29.0%
First detected
2023
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
