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Brands/Haagen-Dazs

Wall of Shame · Documented Brand

Haagen-Dazs

Owned by Froneri. We've documented 10 shrinkflation events across 8 products since 2012, with an average size reduction of 10.5% per event.

Total events

10

documented shrinkflations

Products tracked

8

in our catalog

Avg shrinkage

-10.5%

per event

First detected

2012

last update 2024-04-11

13 years of shrinking

Click a year · 10 unique events total

0

13

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14

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16

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21

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20241 event · most covered first

View this product’s full scorecard →

Haagen Dazs Shrinkflation in Canada

“About a year ago, Haagen Dazs (Nestle) reduced the size of their tubs of ice cream in **Canada** from 500ml to 450ml. [Claiming the need to keep the price consistent.](https://www.madewithnestle.ca/help/article/haagen-dazs-size-change) No b…”

2024-04-11↗ open

Biggest individual shrinks

Top 8 of 10 events · best evidence first

Haagen-Dazs Extraaz Ice Cream — 500ml to 414ml

Reddit·2022-05-31

Extraaz Ice Cream

-17.2%500ml → 414ml

Reddit ↗2022-05-31

Haagen-Dazs Haagen-Dazs Ice Cream — 16oz to 14oz

Reddit·2024-03-29

Haagen-Dazs Ice Cream

-12.5%16oz → 14oz

Reddit ↗2012-01-22

Haagen-Dazs pint size ice cream — 16oz to 14oz

Reddit·2022-07-04

pint size ice cream

-12.5%16oz → 14oz

Reddit ↗2022-07-04

Haagen-Dazs Haagen-Dazs Ice Cream — 16oz to 14oz

insideedition.com·2023-02-20

Haagen-Dazs Ice Cream

-12.5%16oz → 14oz

News ↗2022-06-08

Haagen-Dazs Ice Cream — 500ml to 450ml

Reddit·2023-03-08

-10.0%500ml → 450ml

Reddit ↗2023-12-22

Haagen-Dazs Match Ice Cream — 500ml to 450ml

Reddit·2023-03-27

Match Ice Cream

-10.0%500ml → 450ml

Reddit ↗2023-03-27

Haagen-Dazs Haagen Dazs Ice Cream Tub — 500ml to 450ml

Reddit·2024-04-11

Haagen Dazs Ice Cream Tub

-10.0%500ml → 450ml

Reddit ↗2024-04-11

Haagen-Dazs Divine — 475ml to 450ml

Reddit·2023-03-09

-5.3%475ml → 450ml

Reddit ↗2023-03-09

All Haagen-Dazs products

8 distinct products with documented changes

Haagen-Dazs Extraaz Ice Cream package

Extraaz Ice Cream

Haagen-Dazs pint size ice cream package

pint size ice cream

Haagen-Dazs Match Ice Cream package

Match Ice Cream

Haagen-Dazs Haagen Dazs Ice Cream Tub package

Haagen Dazs Ice Cream Tub

Haagen-Dazs Divine package

No archiveHaagen-Dazs Ice CreamHaagen-Dazs

Haagen-Dazs Ice Cream

No archiveIce CreamHaagen-Dazs

No archiveIce Cream TubHaagen-Dazs