Wall of Shame · Documented Brand
Head & Shoulders
Owned by Procter & Gamble. We've documented 4 shrinkflation events across 3 products since 2023, with an average size reduction of 13.3% per event.
Total events
4
Products tracked
3
Avg shrinkage
-13.3%
First detected
2023
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2024-03-08
400ml
330ml
2 in 1 Shampoo/Conditioner
-17.5%400ml → 330ml
Reddit·2024-02-23
400ml
350ml
Head & Shoulders shampoo
-12.5%400ml → 350ml
Reddit·2023-04-23
32.1fl oz
28.2fl oz
Green Apple Head & Shoulders
-12.1%32.1fl oz → 28.2fl oz
Reddit·2023-02-10
225ml
200ml
Head & Shoulders shampoo
-11.1%225ml → 200ml
Reddit·2025-05-16
625ml
700ml
Head & Shoulders shampoo
12.0%625ml → 700ml