Wall of Shame · Documented Brand
Hershey
Owned by The Hershey Company. We've documented 37 shrinkflation events across 33 products since 2022, with an average size reduction of 16.1% per event.
Total events
37
Products tracked
33
Avg shrinkage
-16.1%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20269 events · most covered first
View this product’s full scorecard →
I
Reese's Pieces, Miniatures 230g -> 185g (Canada)
“Same price, 45g less (a 20% reduction). I only noticed because the online store hadn't removed the old items despite them no longer being stocked.”
Self
Reese's Pieces, Miniatures 230g -> 185g (Canada)
“https://preview.redd.it/y012kis6a7ig1.jpg?width=499&format=pjpg&auto=webp&s=ad700278397702b612561aa63c097a3d26d91f6a
Same price, 45g less (a 20% reduction). I only noticed because the online store hadn't removed the old items despite them”
Biggest individual shrinks
Reddit·2025-03-10
31g
21g
Reese's Snack Size
-32.3%31g → 21g
Reddit·2024-12-18
21g
15g
Reese's Peanut Butter Cups Snack Size
-28.6%21g → 15g
Reddit·2022-07-27
4ct
3ct
Hershey Bar
-25.0%4ct → 3ct
Reddit·2025-04-21
2.2oz
1.75oz
Reese's Pieces Carrot
-20.5%2.2oz → 1.75oz
Reddit·2025-04-28
5ct
4ct
Snack size candy bars
-20.0%5ct → 4ct
Reddit·2025-06-19
5ct
4ct
Cookies 'n' Creme / KitKat Snack Size
-20.0%5ct → 4ct
Reddit·2025-06-11
5ct
4ct
Snack Size Candies
-20.0%5ct → 4ct
Reddit·2025-05-28
5ct
4ct
Reese's Peanut Butter Cups
-20.0%5ct → 4ct
All Hershey products
NewsMilk Duds
1 event-50.0%
Reese's Snack Size
1 event-32.3%
Reese's Peanut Butter Cups Snack Size
1 event-28.6%
Hershey Bar
1 event-25.0%
Reese's Pieces Carrot
1 event-20.5%
Cookies 'n' Creme / KitKat Snack Size
1 event-20.0%
Snack Size Candies
1 event-20.0%
Reese's Peanut Butter Cups
3 events-20.0%
Cookies 'n' Creme Snack Size
1 event-20.0%
Snack packs
1 event-20.0%
Milk Chocolate Snack Size
1 event-20.0%
Snack size candy bars
1 event-20.0%
Reese's Pieces Miniatures
1 event-19.6%
KitKat XL
1 event-16.7%
Chocolate chipits
1 event-16.5%
Jumbo Halloween bag
1 event-15.6%
Reese's Puffs Cereal Family Size
1 event-14.0%
ice cream
1 event-12.5%
Hershey Nuggets
1 event-11.8%
Reese's Pieces
2 events-11.7%
Kisses (original)
1 event-11.2%
NewsPeanut Butter Cups
2 events-10.0%
Reese's Pieces Party Size
1 event-8.5%
KitKat Snack Size
1 event-5.6%
Reese's Mini Eggs
1 event-5.0%