Wall of Shame · Documented Brand
Huggies
Owned by Kimberly-Clark. We've documented 6 shrinkflation events across 4 products since 2022, with an average size reduction of 11.5% per event.
Total events
6
Products tracked
4
Avg shrinkage
-11.5%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2025-11-24
72ct
60ct
Wipes
-16.7%72ct → 60ct
wsiu.org·2023-05-30
96ct
84ct
Huggies Little Snugglers Diapers
-12.5%96ct → 84ct
fox26houston.com·2022-09-13
96ct
84ct
Huggies Little Snugglers Diapers
-12.5%96ct → 84ct
Reddit·2025-10-17
58ct
52ct
Overnight Diapers
-10.3%58ct → 52ct
Reddit·2024-10-10
184ct
168ct
Wipes
-8.7%184ct → 168ct
thepostathens.com·2024-04-03
768ct
704ct
Baby Wipes
-8.3%768ct → 704ct