Wall of Shame · Documented Brand
Keebler
Owned by Ferrero Group. We've documented 7 shrinkflation events across 4 products since 2020, with an average size reduction of 13.9% per event.
Total events
7
Products tracked
4
Avg shrinkage
-13.9%
First detected
2020
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20226 events · most covered first
Biggest individual shrinks
Reddit·2022-02-15
14.2oz
12oz
Vienna Fingers
-15.5%14.2oz → 12oz
Reddit·2022-06-26
17.2oz
14.6oz
Chips Deluxe M&M's Milk Chocolate
-15.1%17.2oz → 14.6oz
koaa.com·2022-03-30
17.2oz
14.6oz
Chips Deluxe M&M's Milk Chocolate
-15.1%17.2oz → 14.6oz
wccbcharlotte.com·2022-04-08
17.2oz
14.6oz
Chips Deluxe M&M's Milk Chocolate
-15.1%17.2oz → 14.6oz
No archiveChips Deluxe CookiesKeebler
11.3oz
9.75oz
Chips Deluxe Cookies
-13.7%11.3oz → 9.75oz
No archiveChips Deluxe CookiesKeebler
11.3oz
9.75oz
Chips Deluxe Cookies
-13.7%11.3oz → 9.75oz
No archiveClub CrackersKeebler
13.7oz
12.5oz
Club Crackers
-8.8%13.7oz → 12.5oz