Wall of Shame · Documented Brand
Kettle
We've documented 6 shrinkflation events across 5 products since 2022, with an average size reduction of 21.1% per event.
Total events
6
Products tracked
5
Avg shrinkage
-21.1%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2025-05-15
7.5oz
5oz
Kettle Chips
-33.3%7.5oz → 5oz
Reddit·2023-04-11
7.5oz
5oz
Kettle Brand Chips
-33.3%7.5oz → 5oz
Reddit·2024-02-23
400g
300g
Kettle Chilli Share Bag
-25.0%400g → 300g
Reddit·2022-10-08
150g
130g
Kettle Chips
-13.3%150g → 130g
mouseprint.org·2023-01-01
8.5oz
7.5oz
POTATO CHIPS
-11.8%8.5oz → 7.5oz
Reddit·2023-02-13
220g
198g
Kettle Chips
-10.0%220g → 198g