Wall of Shame · Documented Brand
Kirkland
Owned by Costco. We've documented 8 shrinkflation events across 8 products since 2021, with an average size reduction of 15.1% per event.
Total events
8
Products tracked
8
Avg shrinkage
-15.1%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
Reddit·2026-01-05
1.46gal
1.17gal
Fabric Softener
-19.9%1.46gal → 1.17gal
No archiveUltra Fabric SoftenerKirkland
187fl oz
150fl oz
Ultra Fabric Softener
-19.8%187fl oz → 150fl oz
Reddit·2024-02-28
3.6kg
2.9kg
Laundry Pods
-19.4%3.6kg → 2.9kg
Reddit·2022-10-28
127oz
107oz
UltraClean Laundry Detergent
-15.7%127oz → 107oz
Reddit·2021-07-11
85sq ft
74sq ft
Paper Towels
-12.9%85sq ft → 74sq ft
dailydot.com·2024-11-12
160ct
140ct
Kirkland Signature Premium Paper Towels
-12.5%160ct → 140ct
Reddit·2023-06-13
425sheets
380sheets
Toilet Paper
-10.6%425sheets → 380sheets
Reddit·2023-06-18
30ct
27ct
Paper towels
-10.0%30ct → 27ct
All Kirkland products
Fabric Softener
1 event-19.9%
Laundry Pods
1 event-19.4%
UltraClean Laundry Detergent
1 event-15.7%
Paper Towels
1 event-12.9%
Paper towels
1 event-10.0%
No archiveUltra Fabric SoftenerKirkland
Ultra Fabric Softener
1 event-19.8%
No archiveKirkland Signature Premium Paper TowelsKirkland
Kirkland Signature Premium Paper Towels
1 event-12.5%
No archiveToilet PaperKirkland
Toilet Paper
1 event-10.6%