Wall of Shame · Documented Brand
Kirkland
Owned by Costco. We've documented 6 shrinkflation events across 6 products since 2021, with an average size reduction of 15.1% per event.
Total events
6
Products tracked
6
Avg shrinkage
-15.1%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2026-01-05
1.46gal
1.17gal
Fabric Softener
-19.9%1.46gal → 1.17gal
Reddit·2024-02-28
3.6kg
2.9kg
Laundry Pods
-19.4%3.6kg → 2.9kg
Reddit·2022-10-28
127oz
107oz
UltraClean Laundry Detergent
-15.7%127oz → 107oz
Reddit·2021-07-11
85sq ft
74sq ft
Paper Towels
-12.9%85sq ft → 74sq ft
dailydot.com·2024-11-12
160ct
140ct
Kirkland Signature Premium Paper Towels
-12.5%160ct → 140ct
Reddit·2023-06-18
30ct
27ct
Paper towels
-10.0%30ct → 27ct