Wall of Shame · Documented Brand
Kleenex
Owned by Kimberly-Clark. We've documented 14 shrinkflation events across 2 products since 2022, with an average size reduction of 10.1% per event.
Total events
14
Products tracked
2
Avg shrinkage
-10.1%
First detected
2022
5 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20265 events · most covered first
View this product’s full scorecard →
Power973
Shrinkflation - Have You Noticed Package Sizes Being Reduced At Stores ? | Power 97 . 3
Hot949allthehits
Shrinkflation - Have You Noticed Package Sizes Being Reduced At Stores ? | HOT 94 . 9
921thebeat
Shrinkflation - Have You Noticed Package Sizes Being Reduced At Stores ? | 92 . 1 The Beat
961kissonline
Shrinkflation - Have You Noticed Package Sizes Being Reduced At Stores ? | KISS FM
Hot1019nwa
Shrinkflation - Have You Noticed Package Sizes Being Reduced At Stores ? | Hot 101 . 9
1075kissfm
Shrinkflation - Have You Noticed Package Sizes Being Reduced At Stores ? | 1075 KISS FM
Newschief
Shrinkflation : Florida leaders warn of rise amid historic inflation
News-press
Shrinkflation : Florida leaders warn of rise amid historic inflation
Biggest individual shrinks
Reddit·2023-04-19
160ct
120ct
Kleenex Tissues
-25.0%160ct → 120ct
nhregister.com·2022-06-08
160ct
120ct
Kleenex Tissues
-25.0%160ct → 120ct
Reddit·2024-12-23
60ct
55ct
Hand Towels
-8.3%60ct → 55ct
patch.com·2022-06-08
65ct
60ct
Kleenex Tissues
-7.7%65ct → 60ct
cbsnews.com·2022-09-09
65ct
60ct
Kleenex Tissues
-7.7%65ct → 60ct
power973.iheart.com·2022-06-15
65ct
60ct
Kleenex Tissues
-7.7%65ct → 60ct
mix977.iheart.com·2022-06-15
65ct
60ct
Kleenex Tissues
-7.7%65ct → 60ct
Reddit·2024-05-05
60ct
56ct
Kleenex Tissues
-6.7%60ct → 56ct