Wall of Shame · Documented Brand
Lidl
Owned by SB Lidl. We've documented 7 shrinkflation events across 7 products since 2023, with an average size reduction of 23.6% per event.
Total events
7
Products tracked
7
Avg shrinkage
-23.6%
First detected
2023
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2025-12-05
100ct
40ct
Baby wipes
-60.0%100ct → 40ct
Reddit·2023-11-09
30ct
14ct
Loratadine
-53.3%30ct → 14ct
Reddit·2026-03-06
15g
12g
Dishwasher pods
-20.0%15g → 12g
Reddit·2023-10-27
1000g
875g
Jasmine Rice
-12.5%1000g → 875g
Reddit·2023-04-13
80ct
72ct
tissues
-10.0%80ct → 72ct
Reddit·2024-01-12
42ct
40ct
Moist Toilet Tissue
-4.8%42ct → 40ct
Reddit·2025-05-31
230g
220g
Milk Bread Panna
-4.3%230g → 220g