Wall of Shame · Documented Brand
Magnum
Owned by The Magnum Ice Cream Company. We've documented 7 shrinkflation events across 5 products since 2022, with an average size reduction of 18.2% per event.
Total events
7
Products tracked
5
Avg shrinkage
-18.2%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
dailymail.co.uk·2023-03-22
4ct
3ct
Magnum Ice Cream
-25.0%4ct → 3ct
Reddit·2025-04-28
4ct
3ct
Magnum Ice Cream
-25.0%4ct → 3ct
dailymail.co.uk·2024-07-31
4ct
3ct
Magnum multipack
-25.0%4ct → 3ct
gazettelive.co.uk·2023-03-19
4ct
3ct
Magnum Ice Cream
-25.0%4ct → 3ct
thesun.co.uk·2022-07-19
110ml
100ml
Magnum Ice Cream Multi-pack
-9.1%110ml → 100ml
No archiveMagnum Ice Cream SticksMagnum
110ml
100ml
Magnum Ice Cream Sticks
-9.1%110ml → 100ml
No archiveMagnum Ice Cream StickMagnum
110ml
100ml
Magnum Ice Cream Stick
-9.1%110ml → 100ml
All Magnum products
NewsMagnum Ice Cream
3 events-25.0%
No archiveMagnum multipackMagnum
Magnum multipack
1 event-25.0%
No archiveMagnum Ice Cream Multi-packMagnum
Magnum Ice Cream Multi-pack
1 event-9.1%
No archiveMagnum Ice Cream SticksMagnum
Magnum Ice Cream Sticks
1 event-9.1%
No archiveMagnum Ice Cream StickMagnum
Magnum Ice Cream Stick
1 event-9.1%