Wall of Shame · Documented Brand

Mission

We've documented 3 shrinkflation events across 2 products since 2024, with an average size reduction of 23.3% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-23.3%

per event

First detected

2024

last update 2024-08-19

1 years of shrinking

Click a year · 3 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20243 events · most covered first

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25% less wraps...50 cents more. New look!

Business-tricks

“Let's go from 8 to 6. Oh, and increase the price a few cents as well. $6.29 to $6.79.”

2024-08-19

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Mission carb balance tortilla

SwingImpressive5353

“Well now mission I was worried when I saw the words of death, "new look same great taste" which means less in package. They went from 8 to 6 totillias 20oz to 15oz and of course same price. Last time I buy from them.”

2024-05-29

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Mission Tortillas. Same Price. Less product.

JLaria

2024-05-28

Biggest individual shrinks

Top 3 of 3 events · best evidence first

Mission Carb Balance Tortilla — 8ct to 6ct

Reddit·2024-08-19

8ct

6ct

Carb Balance Tortilla

Carb Balance Tortilla

All Mission products

2 distinct products with documented changes

Carb Balance Tortilla

2 events-25.0%

Tortillas

1 event-20.0%