Wall of Shame · Documented Brand
Nature Valley
Owned by General Mills. We've documented 7 shrinkflation events across 5 products since 2022, with an average size reduction of 19.9% per event.
Total events
7
Products tracked
5
Avg shrinkage
-19.9%
First detected
2022
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20243 events · most covered first
Biggest individual shrinks
Reddit·2023-05-16
2ct
1ct
Nature Valley Granola Bar
-50.0%2ct → 1ct
Reddit·2024-08-27
5ct
4ct
cereal/snack bars
-20.0%5ct → 4ct
Source·2024-01-31
5ct
4ct
cereal/snack bars
-20.0%5ct → 4ct
Reddit·2023-08-10
6ct
5ct
Nature Valley Variety Pack
-16.7%6ct → 5ct
Reddit·2023-09-04
6ct
5ct
Nature Valley Variety Pack
-16.7%6ct → 5ct
Reddit·2024-02-22
1.47kg
1.28kg
Nature Valley value pack
-12.9%1.47kg → 1.28kg
Reddit·2022-06-07
35g
34g
Nature Valley Bar
-2.9%35g → 34g
