Wall of Shame · Documented Brand
Old Spice
Owned by Procter & Gamble. We've documented 8 shrinkflation events across 7 products since 2022, with an average size reduction of 19.8% per event.
Total events
8
Products tracked
7
Avg shrinkage
-19.8%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20252 events · most covered first
Biggest individual shrinks

Reddit·2024-09-25
5oz
3oz
Bar Soap
-40.0%5oz → 3oz

Reddit·2025-07-26
3.4oz
2.6oz
Antiperspirant/Deodorant
-23.5%3.4oz → 2.6oz

Reddit·2024-06-06
3.4oz
2.6oz
Old Spice Deodorant
-23.5%3.4oz → 2.6oz

Reddit·2022-02-20
3oz
2.5oz
Deodorant
-16.7%3oz → 2.5oz

Reddit·2022-02-20
75g
63g
Paste
-16.0%75g → 63g

Reddit·2024-01-19
5.1oz
4.3oz
Deodorant
-15.7%5.1oz → 4.3oz

Reddit·2025-09-21
16oz
14oz
Pump Body Wash
-12.5%16oz → 14oz

Reddit·2025-06-25
33.4fl oz
30fl oz
Body Wash
-10.2%33.4fl oz → 30fl oz

