Wall of Shame · Documented Brand
OxiClean
Owned by Church & Dwight. We've documented 4 shrinkflation events across 4 products since 2022, with an average size reduction of 19.9% per event.
Total events
4
Products tracked
4
Avg shrinkage
-19.9%
First detected
2022
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20242 events · most covered first
