Wall of Shame · Documented Brand
Pantene
Owned by Procter & Gamble. We've documented 6 shrinkflation events across 5 products since 2022, with an average size reduction of 12.8% per event.
Total events
6
Products tracked
5
Avg shrinkage
-12.8%
First detected
2022
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20232 events · most covered first
Biggest individual shrinks
mirror.co.uk·2023-04-08
500ml
400ml
Repair and Protect shampoo
-20.0%500ml → 400ml
patch.com·2022-06-08
12fl oz
10.4fl oz
Pro-V Curl Perfection Conditioner
-13.3%12fl oz → 10.4fl oz
No archivePro-V Curl Perfection ConditionerPantene
12fl oz
10.4fl oz
Pro-V Curl Perfection Conditioner
-13.3%12fl oz → 10.4fl oz
Reddit·2023-09-18
6.7fl oz
5.9fl oz
Hair Product
-11.9%6.7fl oz → 5.9fl oz
Reddit·2022-12-15
17.7fl oz
16fl oz
Pantene Shampoo or Conditioner
-9.6%17.7fl oz → 16fl oz
Reddit·2022-01-25
304fl oz
277fl oz
Pro-V Classic Clean 2 in 1 Shampoo & Conditioner
-8.9%304fl oz → 277fl oz
All Pantene products
Hair Product
1 event-11.9%
Pantene Shampoo or Conditioner
1 event-9.6%
No archiveRepair and Protect shampooPantene
Repair and Protect shampoo
1 event-20.0%
No archivePro-V Curl Perfection ConditionerPantene
Pro-V Curl Perfection Conditioner
2 events-13.3%
No archivePro-V Classic Clean 2 in 1 Shampoo & ConditionerPantene
Pro-V Classic Clean 2 in 1 Shampoo & Conditioner
1 event-8.9%