Wall of Shame · Documented Brand
Penguin
Owned by Penguin Random House. We've documented 5 shrinkflation events across 2 products since 2023, with an average size reduction of 15.0% per event.
Total events
5
Products tracked
2
Avg shrinkage
-15.0%
First detected
2023
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20263 events · most covered first
View this product’s full scorecard →
Northsomersettimes
Galaxy chocolate bar reduced in size but price doesnt change
Thewestonmercury
Galaxy chocolate bar reduced in size but price doesnt change
Andoveradvertiser
Galaxy chocolate bar reduced in size but price doesnt change
Timesandstar
Galaxy chocolate bar reduced in size but price doesnt change
Greenocktelegraph
Galaxy chocolate bar reduced in size but price doesnt change
Basingstokegazette
Galaxy chocolate bar reduced in size but price doesnt change
Hillingdontimes
Galaxy chocolate bar reduced in size but price doesnt change
Thewestmorlandgazette
Galaxy chocolate bar reduced in size but price doesnt change
Aol
Galaxy cuts chocolate bar size in latest shrinkflation to hit shoppers
Bromsgroveadvertiser
Galaxy chocolate bar reduced in size but price doesnt change
Yourlocalguardian
Galaxy chocolate bar reduced in size but price doesnt change
Biggest individual shrinks
Reddit·2023-06-25
8ct
6ct
Penguin biscuits
-25.0%8ct → 6ct
northsomersettimes.co.uk·2023-09-27
8ct
7ct
Penguin Biscuits Multi-pack
-12.5%8ct → 7ct
birminghammail.co.uk·2023-05-23
8ct
7ct
Penguin Biscuits Multi-pack
-12.5%8ct → 7ct
dailyrecord.co.uk·2023-09-27
8ct
7ct
Penguin Biscuits Multi-pack
-12.5%8ct → 7ct
gazetteandherald.co.uk·2023-09-27
8ct
7ct
Penguin Biscuits Multi-pack
-12.5%8ct → 7ct