Wall of Shame · Documented Brand
Procter & Gamble
Owned by Procter & Gamble. We've documented 10 shrinkflation events across 6 products since 2022, with an average size reduction of 10.7% per event.
Total events
10
Products tracked
6
Avg shrinkage
-10.7%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
Reddit·2025-05-16
979g
719g
Cascade
-26.6%979g → 719g
statesville.com·2022-03-08
306ct
264ct
Charmin Super Mega Rolls toilet paper
-13.7%306ct → 264ct
morganton.com·2022-03-08
386ct
335ct
Charmin Super Mega Rolls toilet paper
-13.2%386ct → 335ct
Reddit·2023-05-10
55oz
48.2oz
Metamucil
-12.4%55oz → 48.2oz
morganton.com·2022-03-08
264ct
242ct
Charmin Ultra Strong toilet paper
-8.3%264ct → 242ct
gobankingrates.com·2022-04-04
264ct
244ct
Charmin Ultra Soft Toilet Paper 18-count Mega Package
-7.6%264ct → 244ct
eastidahonews.com·2022-03-08
396ct
366ct
Charmin Super Mega Rolls toilet paper
-7.6%396ct → 366ct
gobankingrates.com·2022-04-04
396ct
366ct
Charmin Super Mega Rolls toilet paper
-7.6%396ct → 366ct
All Procter & Gamble products
Cascade
1 event-26.6%
Metamucil
1 event-12.4%
NewsCrest 3D White toothpaste
1 event-7.3%
No archiveCharmin Super Mega Rolls toilet paperProcter & Gamble
Charmin Super Mega Rolls toilet paper
5 events-13.7%
No archiveCharmin Ultra Strong toilet paperProcter & Gamble
Charmin Ultra Strong toilet paper
1 event-8.3%
No archiveCharmin Ultra Soft Toilet Paper 18-count Mega PackageProcter & Gamble
Charmin Ultra Soft Toilet Paper 18-count Mega Package
1 event-7.6%