Wall of Shame · Documented Brand

Rocky

We've documented 2 shrinkflation events across 1 products since 2023, with an average size reduction of 12.5% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-12.5%

per event

First detected

2023

last update 2025-07-15

3 years of shrinking

Click a year · 2 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20251 event · most covered first

View this product’s full scorecard →

Rocky bars, used to be 8 for £1, now 7 for £1.45, and they're 9% smaller too

Ok-Rhubarb-109

2025-07-15

Biggest individual shrinks

Top 2 of 2 events · best evidence first

All Rocky products

1 distinct products with documented changes

Rocky bar

2 events-12.5%

Brands/Rocky

Wall of Shame · Documented Brand

Rocky

We've documented 2 shrinkflation events across 1 products since 2023, with an average size reduction of 12.5% per event.

Total events

documented shrinkflations

Products tracked

in our catalog

Avg shrinkage

-12.5%

per event

First detected

2023

last update 2025-07-15

3 years of shrinking

Click a year · 2 unique events total

Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.

20251 event · most covered first