Wall of Shame · Documented Brand
Seventh Generation
We've documented 3 shrinkflation events across 2 products since 2021, with an average size reduction of 19.0% per event.
Total events
3
Products tracked
2
Avg shrinkage
-19.0%
First detected
2021
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20231 event · most covered first
