Wall of Shame · Documented Brand
Shepherd Neame
We've documented 4 shrinkflation events across 4 products since 2023, with an average size reduction of 5.3% per event.
Total events
4
Products tracked
4
Avg shrinkage
-5.3%
First detected
2023
1 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20234 events · most covered first
Biggest individual shrinks
express.co.uk·2023-06-19
4.5ABV%
4.2ABV%
Spitfire ale
-6.7%4.5ABV% → 4.2ABV%
lbc.co.uk·2023-06-19
4.5%ABV
4.2%ABV
Spitfire
-6.7%4.5%ABV → 4.2%ABV
No archiveBishop's Finger aleShepherd Neame
5ABV%
4.8ABV%
Bishop's Finger ale
-4.0%5ABV% → 4.8ABV%
No archiveBishop's FingerShepherd Neame
5%ABV
4.8%ABV
Bishop's Finger
-4.0%5%ABV → 4.8%ABV