Wall of Shame · Documented Brand
Simply
We've documented 9 shrinkflation events across 6 products since 2022, with an average size reduction of 17.9% per event.
Total events
9
Products tracked
6
Avg shrinkage
-17.9%
First detected
2022
4 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20258 events · most covered first
View this product’s full scorecard →
I
Impossible to find 52 oz. OJ
“I am a Type 1 diabetic who goes through a lot of orange juice because I use it to treat low blood sugar.
I am also simply a man who loves orange juice.
And so I was really frustrated when all of my local supermarkets in NYC (Flatbush, B…”
I
Simply Orange slimming down
“Larger 52 fl oz bottles (Old) on the right replaced by 46 fl oz bottles (New) on the left- same price”
Biggest individual shrinks
Reddit·2025-12-28
52fl oz
32fl oz
Simply Lemonade
-38.5%52fl oz → 32fl oz
Reddit·2025-09-30
64fl oz
46fl oz
Orange Juice
-28.1%64fl oz → 46fl oz
Reddit·2022-05-31
64fl oz
52fl oz
Simply Lemonade
-18.8%64fl oz → 52fl oz
Reddit·2025-05-25
89fl oz
76fl oz
Simply Lemonade Family Size
-14.6%89fl oz → 76fl oz
Reddit·2025-05-13
89fl oz
76fl oz
Simply Orange Family Size
-14.6%89fl oz → 76fl oz
Reddit·2025-07-05
52fl oz
46fl oz
Simply Orange Orange Juice
-11.5%52fl oz → 46fl oz
Reddit·2025-06-10
52fl oz
46fl oz
Simply Orange Orange Juice
-11.5%52fl oz → 46fl oz
Reddit·2025-06-30
52fl oz
46fl oz
Simply Orange Orange Juice
-11.5%52fl oz → 46fl oz
