Wall of Shame · Documented Brand
Suave
Owned by Unilever. We've documented 6 shrinkflation events across 4 products since 2022, with an average size reduction of 23.5% per event.
Total events
6
Products tracked
4
Avg shrinkage
-23.5%
First detected
2022
2 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20232 events · most covered first
Biggest individual shrinks
Reddit·2022-07-20
30fl oz
22.5fl oz
Suave Naturals Conditioner
-25.0%30fl oz → 22.5fl oz
Reddit·2023-04-12
30fl oz
22.5fl oz
Essentials Daily Clarifying Cleansing Shampoo
-25.0%30fl oz → 22.5fl oz
Reddit·2024-08-04
30fl oz
22.5fl oz
Essentials Daily Clarifying Cleansing Shampoo
-25.0%30fl oz → 22.5fl oz
wsiu.org·2023-05-30
30fl oz
22.5fl oz
Essentials Daily Clarifying Cleansing Shampoo
-25.0%30fl oz → 22.5fl oz
Reddit·2022-10-05
30fl oz
22.7fl oz
Suave Hair Product (Family Size)
-24.3%30fl oz → 22.7fl oz
Reddit·2023-01-13
18oz
15oz
Suave Men Refresh Body Wash
-16.7%18oz → 15oz