Wall of Shame · Documented Brand
Toblerone
Owned by Mondelez International. We've documented 5 shrinkflation events across 5 products since 2016, with an average size reduction of 22.8% per event.
Total events
5
Products tracked
5
Avg shrinkage
-22.8%
First detected
2016
11 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
/cloudfront-us-east-1.images.arcpublishing.com/tgam/77U6YXUT35I2ZFCECPSOGCWARY.jpg)
theglobeandmail.com·2023-10-11
360g
150g
Toblerone Swiss Chocolate Bar
-58.3%360g → 150g
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/tronc/ICCIOSX2X243J3HZXR6JRGIQQU.jpg)
chicagotribune.com·2023-03-06
200g
150g
Toblerone
-25.0%200g → 150g
Reddit·2025-05-31
400g
340g
Toblerone Big Bar
-15.0%400g → 340g
paherald.sk.ca·2024-04-02
400g
360g
Toblerone Bar
-10.0%400g → 360g
Reddit·2025-11-03
360g
340g
Toblerone Large Bar
-5.6%360g → 340g