Wall of Shame · Documented Brand
Wheat Thins
Owned by Mondelez International. We've documented 2 shrinkflation events across 1 products since 2022, with an average size reduction of 11.3% per event.
Total events
2
Products tracked
1
Avg shrinkage
-11.3%
First detected
2022
3 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20241 event · most covered first
