Wall of Shame · Documented Brand
Woolworths
Owned by Woolworths Group. We've documented 13 shrinkflation events across 13 products since 2011, with an average size reduction of 18.9% per event.
Total events
13
Products tracked
13
Avg shrinkage
-18.9%
First detected
2011
15 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20251 event · most covered first
Biggest individual shrinks
cairnspost.com.au·2023-04-18
400g
226g
Chocolate Liquorice Bullets
-43.5%400g → 226g
Reddit·2024-11-21
865ml
648ml
Ice cream bars
-25.1%865ml → 648ml
perthnow.com.au·2024-12-05
240g
180g
Rocky Road Tart
-25.0%240g → 180g
theguardian.com·2024-12-04
240g
180g
Home-brand Rocky Road and Salted Caramel Tarts
-25.0%240g → 180g
Reddit·2025-01-12
250g
200g
mushrooms
-20.0%250g → 200g
Reddit·2024-04-05
800g
680g
Wholemeal Loaf
-15.0%800g → 680g
Reddit·2024-09-11
600g
550g
Sausages
-8.3%600g → 550g
Reddit·2024-02-04
600g
585g
Mud cake
-2.5%600g → 585g
All Woolworths products
Ice cream bars
1 event-25.1%
mushrooms
1 event-20.0%
Wholemeal Loaf
1 event-15.0%
NewsStore-brand cereal
1 event-12.5%
NewsHome-brand Corn Chips
1 event-12.5%
Sausages
1 event-8.3%
Mud cake
1 event-2.5%
No archiveChocolate Liquorice BulletsWoolworths
Chocolate Liquorice Bullets
1 event-43.5%
No archiveAvocadosWoolworths
Avocados
1 event-30.0%
No archiveRocky Road TartWoolworths
Rocky Road Tart
1 event-25.0%
No archiveHome-brand Rocky Road and Salted Caramel TartsWoolworths
Home-brand Rocky Road and Salted Caramel Tarts
1 event-25.0%
No archiveSalted Caramel TartWoolworths
Salted Caramel Tart
1 event-14.3%
No archiveHome-brand CerealWoolworths
Home-brand Cereal
1 event-11.6%