TrackedTracked product · 2 documented shrinks
Gaviscon Double Action
First documented at 600ml in 2025. As of Oct 2025, the same product is 500ml — a cumulative 17% reduction across 2 documented events.
Total events
2
Cumulative shrink
-17%
Biggest single drop
-17%
First detected
2025
Size trajectory
475ml
513ml
551ml
589ml
625ml
20252025
Started at
600ml
Ended at
500ml
Net loss
-100ml (-17%)
From documented events only — earlier or in-between sizes may exist but weren't reported
Change history
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQYnRRX2JkaGFTdjdSNThnWkVLWUJSRkdnSHJ1YWxOYnhZQ2c5VTJGeTFrQ1pyVkx5dWRXblBaNHdlejl3Q243WXNtYXJaUkRvdThfU2ZsX2dTV2RNYmJsTEp4ZFEzM1MwcDI3b0lpdE85aGd6a0dvMlZpSWJoMzNFa1hlNWxFRERVMGtXMn…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxOeVNpZGxDVTJsSXFXemVFd2I3ejFYcWh2VkxkdUc1NzJpUVJsQVFSVTQwUkJ4SlhucHJMMF9UWGpYQ2dUMFRGUE1YTEdPTVJMaTIxc1lrUVpRZFdIUExCeXVCeUdSM0JudVFwOU5VZDBjS0trWXFLM3A3d05xbktKRUhsQ1BXUFF0cXVGVV…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNeTEyM1ZsNEUtckw5NTJzcmJFRzUwVFM5aDdIWEpVVTFZajlTTm9Kam9BeHUyR0FPZE1FNWlLaW01RWIwSWxXSXNDNTZGZEpyWXVkVk9oaDZySkRrcnBwZkVoVlh3dUc3RkdGVENiaUJhcmNrdXRkVUVhUHUyMVlfeTRuTlBvVEsyM2hmRH…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQZ1hXWXhsZ01JelZYWlo1bW5ZM01ZV3luaGRHZWpYNnBTc08tVUtyZE43VUkzbmdZQk1fOG95Tmk0RGRvR1pqMC1wOWNuVFNwaUlOWGxUellXMEk1Y2I0XzMwQmZxT0FBZURMN2dwcnZxNWNXWGZ2ZUIwb1VvaVZEWURfcDl1WXVDX0F6dm…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPeG96ZmpNRFNzXzM5Q2V0TGtSU1dub1J0aHlvNUdZbTBrZGZGSHh6TVNvcGVkNEx0NWlIMWhURHh2UElvcU03Q2dLMzBtMmVRWXVNcWxVb0dPOTYzYVFPdnNBNFF2UUs0T3F2Nk9TVWFETTh1Q3kwOVhxVDBWWXhRZkxtSFJWRDloUGlsbi…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPVGg5cTdSWHpvQ2pNUW1MMUxGTFlKTEg2bVpXd3hQVmVLV21RVWVyek5zSE9ndVVHY3BiX1BXWnlvN0EyU05oeXRXdkxmdW1RaktsMUx2RHNnN3FpdVlZUnhGM0FsRkxZSk1fVXhnVVBDMi02UW9pV1RWQmpncnZaN3FvVmpTc1RHT0VONT…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPNV91OVlUeU5hQlJxSTJGSUlsMEVTajN3UXdPeHZheF9wUlRwS2RONEVTUFZ1eFhPRlBzd0ZNZ1EwdUVPdEkxX2o5RXVCcTg4OUhoLXl4UzhlUmJQU1J6SWJxVTQ0NmhGWTVDWEdBcUhsNTB0dzM1V1IxSUZNLXRadWRSeElnc0xjelNFTl…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQZ3NUeVkzRllEbF9hZzF6MEg0MFR5SGtxZG1GcEVMSFVXTGxSR2pnaFJRanl6aDJNMEhMeE5NNUlyRDZmS2IxRnNka2VmdEVVUFdGSWR3RV9mOW9aNVBXUGxfUDltVTVvZ3duTldqTnh3LVRZNXp3dXFfb1pKVW1aMTN5dkFxeVlaZl9XU0…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxQU1c0YVNqU3g5RFB4MFRFdFdlWlhSclNVQnBhTlZHcXNlWWpZbHJFWGo4ZWVoY3ZRakd2YzViUVhUYkFfX0JROS1yX3ZWZEN3cHRyZmxSNnVUWmFkcU95WUkwUWpUVExKTkY2dFVWV0lUNWR2V3MwVFFydTBRZ29CdnBKbGxQZ0lhazFnWl…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxPdXFkS0lmRUtFNDdTQUhEWkxPWGF2YTJaajd1TXVFTzdCOHlMZTNMS3ZYc1hCU2tQMkIxWHR4aWRfZlZGRzdMOWluOG1wbjlReFpkeXZBdThOaUQwMXNQaHA4SHZVUDVJakRMbVNnLURMLU9hamNzNnVZclloWGJORmJJSGVvYlNSaDRhOG…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxNVWZJLU1lUnhJT0lFM2k4NEpDNFIxa0tRNzBEdE5UeWE1aGM3RmpVTEFxN20yMmV5aWpPRnFqRUdUcnFMV2s0YUVTQ2NHYXNZbk02TDZiRlFzcThrMEpKSXlWbE5PY0dsZjktSmd4Q0pYTGl0dnc5VlNrZGlrcTByYlVhZTFUeFZGTHNjaD…”
The Times
‘Shrinkflation’ of supermarket staples rife on British high streets - The Times
“<a href="https://news.google.com/rss/articles/CBMizwNBVV95cUxOMkhCdVZ0VUc5SWRWbHVTMkRuSVNnWXNISHdLYnlMUHhaLVd3NjZ0dm55alBwNEFoajVVRHlMYUJsdzFrU01xVzdDMVFmbjNlNU9BaXdvRnlkTldCd1pNcmFaeVQ4SW1tVEpaeHhSVjlkZW5HcmxzY2gzV3RuX1h0OFQ2clVac181Y3BzaT…”
+ 4 more sources
Where it's sold
We’re not actively watching this product at retailers yet. Once it shows up in our weekly Kroger or Open Food Facts sweeps, prices and per-unit cost will appear here.