TrackedTracked product · 2 documented shrinks
As Good As It Looks Cat Food
First documented at 100g in 2022. As of Mar 2022, the same product is 85g — a cumulative 15% reduction across 2 documented events.
Total events
2
Cumulative shrink
-15%
Biggest single drop
-15%
First detected
2022
Size trajectory
80g
86g
92g
98g
105g
20222022
Started at
100g
Ended at
85g
Net loss
-15g (-15%)
From documented events only — earlier or in-between sizes may exist but weren't reported
Change history
Reddit
Cat food deceitfully shrank from 100g to 85g
“Felix 'As Good As It Looks' cat food used to come in 100g pouches. Today the pouches were 85g. Price went up too.
This was a multipack of 120 sold in the UK which used to be 120 x 100g so is now 120 x 80g.
A 15% reduction in size, yet the…”
Self
Now my cats have to suffer too.
“Felix cat food pouches (UK) are shrinking from 100g to 85 g with no change to the retail price. Apparently the decision to reduce the pouch weight was based on research that showed that cats typically consume less than 100g of food in one s…”
Reddit
Yet another example of shrinkflation and this time it's Felix cat food that has shrunk and has now followed in the same steps as Whiskas with their cat food and reducing the pouches from 100 to 85g.
“I noticed recently that the normal Felix cat food hadn't been available for around a month and a half so my family were having to buy the Felix as good as it looks cat food on our shopping order which was a lot more expensive than the regul…”
Where it's sold
We’re not actively watching this product at retailers yet. Once it shows up in our weekly Kroger or Open Food Facts sweeps, prices and per-unit cost will appear here.