Wall of Shame · Documented Brand
Crest
Owned by Procter & Gamble. We've documented 15 shrinkflation events across 2 products since 2020, with an average size reduction of 9.7% per event.
Total events
15
Products tracked
2
Avg shrinkage
-9.7%
First detected
2020
7 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20261 event · most covered first
Biggest individual shrinks
Reddit·2025-10-16
3.3oz
2.4oz
Toothpaste
-27.3%3.3oz → 2.4oz
Reddit·2024-04-22
3.8oz
3.3oz
Toothpaste
-13.2%3.8oz → 3.3oz
Reddit·2024-01-25
2.7oz
2.4oz
Toothpaste
-11.1%2.7oz → 2.4oz
Reddit·2024-09-30
2.7oz
2.4oz
Toothpaste
-11.1%2.7oz → 2.4oz
Reddit·2023-12-29
3.9oz
3.5oz
Toothpaste
-10.3%3.9oz → 3.5oz
Reddit·2023-11-03
4.1oz
3.7oz
Toothpaste
-9.8%4.1oz → 3.7oz
Reddit·2021-09-15
6.4oz
5.8oz
Toothpaste
-9.4%6.4oz → 5.8oz
Reddit·2022-07-20
4.1oz
3.8oz
Toothpaste
-7.3%4.1oz → 3.8oz
